I really like this advert, of all the ones I looked at it really stood out to me. It is abstract and has a plurity of meanings, however from the imagery of calm green leaves and the almost childlike font, I would guess that the song is a happy song. Background is important, and I think that ours will have to be dark to symbolize the negativity of the song.
The image of the two people facing each other is striking and potent on the page. We are definatley interested in having a strong image on the advert, as we believe that it can microcosm the song.
This advert is for ellie goulding "lights" and it is infact the same picture which is used on the digipak. The calm, almost sepia colours are consistent with the ballad style of her music. In addition, the fact that it is called "lights" and all the text is lit up conveys the literal meaning of the album. She also looks like she has a million little "lights" in her hair.
In the magazine advertisement, we must remember these things:
- the background must be genre-specific
- all photos must be genre-specific
- it must be eye catching and interesting, drawing in the target audience
- it must contain the band name, the album / song name, the release date, and where it is released
- it could contain some ratings or awards, such as if it was rated "album of the year"
- the font must be appropriate to the mood and tone
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