Research into Magazine Advertisements

One of our chosen ancillary tasks is to produce a magazine advertisement. Therefore we have to carry out research into this field.

While looking, I found this article, which gives an interesting summary of magazine advertisements and the purpose of them.

After reading this article and a few more websites, I have decided that the main purposes of a magazine advertisement, specifically for an album, are to:

• engage the audience
• identify the correct target audience through the advertisement
• give a brief overview of the tone of the product (ie. tone of the album and music)
• maintain a house style through the genre of music and other related products (in our case this is the digipak)

Therefore, we have identified that the advertisement must be eye catching, but also genre specific therefore it must be quite dark and gloomy, as this matches our music. It must be appealing to our target audience, which we have identified to be 15-25 year olds of both genders. Therefore, we must have a sophisticated style, as even though some members of our target audience are quite young, they will have mature tastes as the music deals with controversial issues.